Home / Sellers
— York Region · Simcoe County · Greater Toronto Area —
In This Market, Strategy Matters
More Than Ever.
Make Sure You Get Every Dollar.
★ ★ ★ ★ ★
Most sellers leave money on the table because of poor pricing, weak marketing, or an agent who doesn't negotiate hard enough. Matthew's listing strategy is built to maximize your net proceeds — not just the sale price, but what you actually walk away with after commissions, conditions, and closing terms.
During your strategy session, Matthew prepares a projected net proceeds sheet so you know exactly what you'll walk away with — before you list.
Want a quick number first? Try the Seller Net Proceeds Calculator →
$10,000+ in Included Seller Services • ★★★★★ Five-Star Reviews • 8-Point Marketing Engine
Most homes that sit on the market too long weren't just priced wrong — they were marketed wrong.
◆ Is This the Right Approach for You?
Who Matthew Works Best With
A Great Fit If You Value
◆Pricing built on comparable sales, current competition and real market data
◆Straight answers, including when the data doesn't support the price you were hoping for
◆Preparation and marketing that position your home strongly from day one
◆Negotiation focused on the full terms and your net result, not just the headline price
◆Coordinated timing if you're selling one home while buying another
What You Can Expect From Matthew
◆His actual opinion of value, with the comparable sales to back it up
◆A projected net proceeds sheet before you list, so you see costs and scenarios before you decide
◆Clear advice on which preparation is worth the money and which isn't
◆Regular updates, and the strategy adjusted when the market evidence changes
◆A recommendation to wait when patience is the stronger move
Matthew takes on a limited number of active listings so he stays directly involved in the pricing, preparation, marketing, negotiation and closing of each one.
See What My Home Could Sell For See How the Selling Process Works ↓◆ The Reality
Selling in 2026? Here's What You're Up Against.
Selling your home should be exciting — but without the right strategy, it can quickly become frustrating. Inventory is elevated, buyers are cautious, and the margin between a well-marketed home and one that sits is razor thin.
✗Pricing it wrong and losing tens of thousands of dollars
✗Poor marketing that attracts tire-kickers instead of serious buyers
✗Sitting on market too long and having to drop your price
✗Low-ball offers that don't reflect your home's true value
✗Stressful negotiations where you feel taken advantage of
✗DIY staging and photos that make your home look average
"You've worked hard to build equity in your home. You deserve every dollar of it. That's where Matthew comes in."
◆ The Matthew Gizzie Difference
Why Sellers Choose Matthew Gizzie
When you list with Matthew, you're not just getting an agent — you're getting a comprehensive marketing machine, a skilled negotiator, and a dedicated partner committed to one goal: maximizing your sale price and net proceeds in the shortest amount of time.
Local Market Mastery
Matthew doesn't just work in Newmarket, Aurora, Bradford, and the surrounding areas — he lives here. He knows:
◆ Which streets command premium prices
◆ What buyers in each neighbourhood are looking for
◆ How to position your home against the competition
◆ Current market trends that impact your sale price
◆ The buyers' agents who bring qualified clients
8-Point Marketing Engine
Most agents take some photos and list on MLS. Matthew treats every listing like a million-dollar property:
◆ Professional photography, 4K video & 3D virtual tours
◆ Drone footage showcasing property & neighbourhood
◆ Targeted Facebook & Instagram ad campaigns
◆ Email campaigns to thousands of buyers and agents
◆ MLS + 100+ online portals for maximum exposure
Skilled Negotiation
Getting your home on the market is step one. Getting you top dollar is step two — and that's where Matthew's negotiation skills pay off.
He's negotiated hundreds of offers, handled multiple-bid situations, and knows exactly how to leverage buyer psychology to drive up your final sale price. You'll never wonder if you left money on the table.
Tailored Strategy for Your Home
No two homes are the same. Matthew creates a custom selling strategy for every client based on:
◆ Your home's unique features and selling points
◆ Current market conditions in your neighbourhood
◆ Your timeline and financial goals
◆ The competition — what else is for sale nearby
◆ Buyer demand and seasonal trends
Stress-Free Process
Selling a home involves paperwork, showings, negotiations, inspections, lawyers, and a hundred other details. Matthew handles all of it so you don't have to.
From staging advice to closing day, he's with you every step — managing the process, coordinating with all parties, and keeping you informed without overwhelming you.
Ready to Get Started?
Find out what your home is worth in today's market — no pressure, no obligation.
See What My Home Could Sell For◆ The Process
From Listing to Sold — Simplified
Matthew takes the complexity out of selling — so you can focus on your next chapter.
I
Strategy Session — 30 Minutes
Matthew walks through your goals, timeline, and options. You'll leave with a clear understanding of what your home is worth and what the selling process looks like.
II
Pricing & Preparation
Comprehensive comparative market analysis, strategic pricing, staging consultation, and any pre-listing improvements that will maximize your return.
III
Marketing Launch
Professional photography, 4K video, 3D tours, drone footage, social media campaigns, agent outreach, and MLS syndication — all coordinated for maximum exposure from day one.
IV
Showings & Open Houses
Matthew coordinates all showings, collects buyer feedback, and adjusts strategy in real time. You'll receive regular updates on activity and market response.
V
Offers & Negotiation
Matthew reviews every offer, advises on strengths and weaknesses, and negotiates price and terms to maximize your net result and protect your interests.
VI
Closing Day — Done
Matthew coordinates with the buyer's agent, your lawyer, and all parties to ensure a smooth closing. From condition fulfillment through key handover — fully managed.
◆ Included Seller Services
Included Seller Service Package
Every seller Matthew works with receives this comprehensive service package — premium services included with your listing that directly increase your sale price and reduce your stress.
$2,500+
Included: Professional Marketing & Online Advertising Suite
◆HD photography and a 3D virtual tour
◆4K video tour of the home
◆Drone footage of the property and neighbourhood
◆Floor plans
◆Professionally designed marketing materials
◆Targeted Facebook & Instagram ad campaign
Built to reach qualified buyers, generate showings and create demand from day one.
$1,000+
Included: Staging Consultation
Expert staging advice and coordination of furniture rental or rearrangement so your home shows beautifully to every buyer who walks through. Matthew also provides select décor and accent pieces — such as artwork, mirrors, lighting, and styling accessories — to further elevate presentation.
$500
Included: Yard Clean-Up Credit
Curb appeal sells homes. Matthew covers landscaping, lawn care, or minor outdoor improvements to make your home irresistible from the street.
$1,000+
Included: Home Improvement Allowance
Need fresh paint? Minor repairs? Matthew covers the cost of small improvements that increase your home's value and appeal to buyers.
$5,000
Included: Moving-Cost Coverage*
When you sell with Matthew AND buy your next home through him, he covers up to $5,000 in moving costs — making your transition seamless.
*Applies when both selling and buying with Matthew.
+
Need Something Extra?
Every seller's situation is different. If there's something specific that would make your sale easier or more successful, let's talk. Matthew is here to help you win.
$10,000+
Total included seller services — clearly outlined in your listing agreement
◆ A Note for a Specific Situation
Going Through a Separation or Divorce?
Selling a shared property during a separation or divorce requires a different kind of care — discretion, impartiality, and a calm, professional process that keeps both parties informed and treated fairly. Matthew has experience working with clients navigating this transition and understands that the priority is a fair outcome with as little added stress as possible.
If this is your situation, Matthew is happy to speak with both parties together or separately — whatever works best.
Learn More About Selling During a Separation →◆ Another Situation Worth Mentioning
Selling a Home as Part of an Estate?
Estate sales come with their own timeline, sensitivities, and decision-making dynamics. Whether you're an executor working through the process or a family navigating the sale of a loved one's property, Matthew brings a patient, organized approach that keeps things moving — and keeps everyone informed.
The goal is always a smooth, respectful process that honours the situation while achieving the best possible outcome for the estate.
Learn More About Estate Property Sales →◆ Client Reviews
What Sellers Are Saying
★★★★★
"Matthew sold our home in under a week for well over asking. His marketing was incredible — drone footage, 3D tours, professional photos. We couldn't believe the level of service."
— R.T., Newmarket
★★★★★
"Super professional. Always showed up with comparable properties, market trends and information. Most of all he was honest about what would be good for us instead of pushing a sale."
— D.J.
★★★★★
"Matthew made the entire selling process seamless. He handled every detail, kept us informed, and negotiated a deal we were thrilled with. We wouldn't use anyone else."
— K.S., Aurora
◆ Common Questions
Seller FAQ
How do you determine my home's value?
Matthew prepares a comprehensive Comparative Market Analysis (CMA) using recent sold data, active competition, market trends, and your home's unique features. Pricing strategy is discussed transparently — he'll tell you what the data supports, not just what you want to hear.
How much does it cost to sell with you?
Matthew will explain his commission structure clearly and transparently during your initial consultation. The $10,000+ in included seller services is part of his listing agreement — photography, staging, improvements, and marketing are all covered. There are no hidden fees. Want a rough figure first? Run your own numbers with the Seller Net Proceeds Calculator.
How long will it take to sell my home?
Timeline depends on property type, pricing strategy, and market conditions. In a balanced market, well-priced homes in York Region typically sell within 15–45 days. Matthew's marketing strategy is designed to generate urgency and serious offers — not let your listing go stale.
Should I sell first or buy first?
It depends on your financial situation and risk tolerance. Matthew specializes in coordinating buy-sell timelines so you're never carrying two mortgages. He'll walk through both scenarios with you — including bridge financing options — so you can make the smartest decision.
Do I need to renovate before selling?
Usually not. Matthew will advise on which improvements deliver a positive ROI and which ones won't. His included Home Improvement Allowance covers minor cosmetic work that makes a difference — you won't need to invest in major renovations.
What if my home doesn't sell?
Homes don't sell for two reasons: price or marketing. Matthew reviews market feedback continuously and adjusts strategy as needed. If conditions change, he'll give you an honest reassessment — not just a price reduction without explanation.
I'm also buying my next home — do you handle both?
Yes. Many of Matthew's clients sell and buy simultaneously. He coordinates timing, negotiates both transactions, and ensures the transition is seamless. Sell-and-buy clients also receive the $5,000 moving-cost coverage as part of the seller package.
Why shouldn't I list privately or use a discount brokerage?
You can — and some sellers do well that way. But the data consistently shows that homes listed with full-service agents sell for more and sell faster. Matthew's 8-point marketing engine, professional staging, targeted ad campaigns, and negotiation skill are designed to generate competing offers and drive up your final sale price. The commission isn't a cost — it's an investment in net proceeds. In most cases, the higher sale price more than offsets the difference in fees. Matthew will show you the math during your strategy session so you can decide for yourself.
◆ Explore More
Related Resources
◆ Market Reports by Area
What homes are selling for, how fast, and who has the leverage, updated monthly.
No Pressure. Real Strategy.
Don't List Your Home Until We Talk.
Whether you're ready to list next week or just exploring your options — Matthew's strategy session will show you exactly what your home is worth, what it will cost to sell, and how to maximize your net proceeds.
Not ready to sell yet? Get Neighbour Alerts and know when homes near you list or sell.
★ ★ ★ ★ ★
Disclaimer: All services described on this page are included as part of Matthew Gizzie's listing agreement with Keller Williams Realty Centres, Brokerage. Service values are approximate and may vary based on property type and scope. Moving-cost coverage applies when both selling and purchasing through Matthew. Commission structure and all fees will be discussed transparently during your initial consultation. Transaction examples are illustrative and individual results vary based on market conditions, property characteristics, and pricing strategy. Nothing on this page constitutes financial, legal, or investment advice.
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